ISC

Background

Interconnect Solutions Company (ISC) has been a leader in custom overmolded cable assemblies and complex interconnect solutions for over 50 years. Their products service critical industries, including aerospace, military, medical, and industrial sectors. Despite their expertise, ISC’s Google Ads campaign was ineffective due to a lack of focus. They were running a single ad group that promoted all services under one umbrella, directing traffic to an unfocused landing page. This led to a low-quality score, underperforming ads, and missed opportunities to attract the right audience for their specialized offerings.

How 530 Ventures Helped

01

Targeted Campaigns for Specific Services

We didn’t just restructure ISC’s ads—we completely overhauled their approach. Instead of bundling everything into one broad ad group, we created focused campaigns for each core service: custom overmolded cable assemblies, encapsulated PCBs, and molded strain reliefs. This shift drove 31,000 impressions from the right people in aerospace, medical, and industrial sectors, putting ISC in front of their ideal customers.

02

Stronger Audience Engagement

With new landing pages tailored to each service, the ads spoke directly to what each segment needed. This personalized touch resulted in 1,900 clicks—a clear sign that more qualified leads were coming through. People weren’t just seeing the ads; they were engaging with content that matched their exact needs.

03

High-Value Leads That Matter

The best part? ISC didn’t just get more traffic—they got 27 solid commercial prospects. These were serious leads, from businesses looking for exactly what ISC had to offer, proving that the more targeted, refined approach led to tangible business opportunities.

31000

Impressions

1900

Clicks

Clients

Background

How 530 Ventures Helped

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ISC Success Story

Company

Google Ads

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