Private Equity Firm
Tide Rock
Optimized over $100,000 in ad spend across multiple portfolio companies and unlocked measurable growth in highly specialized B2B markets.
1The Challenge
A private equity firm managing multiple portfolio companies needed to optimize over $100,000 in ad spend across diverse, highly specialized B2B markets — without wasting budget on unqualified clicks.
2Our Approach
We restructured campaigns across each portfolio company, tightened keyword targeting to high-intent B2B queries, and eliminated wasted spend on irrelevant traffic. Each campaign was tailored to the specific industry and buyer persona of that portfolio company.
3The Outcome
Measurable growth across multiple portfolio companies with over $100,000 in ad spend fully optimized for efficiency and lead quality.
Services Used
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A Custom Growth Roadmap
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