Electronics Recycling
Full Circle Electronics

Removed irrelevant traffic and generated more than 1,000 conversions from 44,000 impressions and 3,400 focused clicks.
1The Challenge
An electronics recycling company was burning budget on irrelevant clicks from people searching for consumer electronics to buy, not recycle.
2Our Approach
We implemented a aggressive negative keyword strategy to filter out buyers and target sellers, restructured ad groups around recycling intent, and optimized landing pages for conversion actions that actually mattered.
3The Outcome
Over 1,000 conversions from 44,000 impressions and 3,400 focused clicks — traffic quality dramatically improved after removing irrelevant searches.
Services Used
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