NEMT

Background

NEMT faced a major issue with their campaign. While they specialize in converting vans into medical transport vehicles, their ads were attracting clicks and calls from individuals looking for medical transportation services instead. This mismatch led to wasted ad spend and irrelevant inquiries that didn’t align with their business goals. 

How 530 Ventures Helped

01

Cutting Wasted Ad Spend

NEMT was dealing with an issue where their ads for converting vans into medical transport vehicles were being confused for actual medical transportation services. To fix this, we removed phone numbers from the ads to stop irrelevant calls and added over 100 negative keywords to block searches related to transportation services. As a result, we achieved 39,400 impressions, focusing on the right audience.

02

Engaging the Right Prospects

By refining the targeting, the campaign generated 2,000 clicks from qualified prospects who were genuinely interested in NEMT’s vehicle conversion services. This shift meant that ad engagement was now aligned with their business, attracting the right type of leads.

03

Quality Leads Driving Growth

The refined campaign resulted in 300 high-quality conversions, each directly tied to NEMT’s core offering of medical transport vehicle conversions. These conversions significantly boosted their business, delivering leads that mattered.

39400

Impressions

2000

Clicks

300

Conversions

NEMT Success Story

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