Labshares - 530 Ventures

Background

Labshares is a coworking lab and office space for life sciences startups. Their goal is to provide flexible, affordable lap spaces to support biotech entrepreneurs and early-stage companies. However, they were struggling to reach the right audience. Their Google Ads campaign was underperforming, wasting ad spend without driving significant results. Additionally, they were allocating funds across multiple digital advertising platforms will little to show for it, resulting in inefficiency and a lack of focus in their marketing strategy. .

How 530 Ventures Helped

01

Reaching a Bigger Audience

We revamped LabShares’ marketing strategy by focusing on Google Search Ads and Performance Max, which got them in front of a lot more people. The campaign delivered 250,000 impressions, massively increasing their exposure to the right audience in the life sciences community.

02

Driving Real Engagement

With the right audience in sight, our ads resonated. LabShares received 12,400 clicks, showing that people weren’t just seeing the ads, they were engaging and clicking through to learn more. The targeting hit the mark, and it paid off with a significant boost in site traffic.

03

Conversions That Mattered

Most importantly, those clicks turned into results. LabShares saw 2,900 conversions, translating to a solid stream of new leads. This was real business growth that directly impacted their bottom line, helping them attract more biotech startups and life sciences companies.

250000

Impressions

12400

Clicks

2900

Conversions

Background

How 530 Ventures Helped

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Labshares Success Story