Labshares

Labshares is a coworking lab and office space for life sciences startups. Their goal is to provide flexible, affordable lap spaces to support biotech entrepreneurs and early-stage companies. However, they were struggling to reach the right audience. Their Google Ads campaign was underperforming, wasting ad spend without driving significant results. Additionally, they were allocating funds across multiple digital advertising platforms will little to show for it, resulting in inefficiency and a lack of focus in their marketing strategy. .