Grassi

Background

Grassi, one of the top accounting firms in the U.S., struggled to find the right combination of digital marketing strategies to attract new clients, particularly in a challenging macroeconomic environment. Despite their stellar reputation, they needed help optimizing their digital presence and driving consistent leads, especially from startups and SMBs.

How 530 Ventures Helped

01

Targeting the Right Clients

Grassi, despite being one of the top accounting firms in the U.S., needed a more focused digital approach to attract new clients, particularly startups and SMBs. We created five distinct Google Ads campaigns, each focused on key service areas. This segmentation allowed us to target the right audience in a more effective way, ensuring Grassi reached the clients they were looking for, even in a tough economic climate.

02

Optimized Landing Pages for Better Results

We didn’t stop at ad creation. We also advised Grassi on developing dedicated landing pages for each campaign, followed by A/B testing to refine the messaging and design. This process ensured we could identify the highest-performing versions, leading to optimized performance and better engagement from potential clients.

03

Consistent Lead Generation

Despite a small budget, our strategy produced a steady stream of new clients from startups and SMBs. By focusing on the right service areas and refining their digital presence, we helped Grassi not just survive but thrive during challenging market conditions, unlocking new growth opportunities.

150000

Impressions

5000

Clicks

Business Clients

Background

How 530 Ventures Helped

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Grassi Success Story

Company

Google Ads

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