FRC

Background

FR Conversions specializes in converting taxi vans into accessible vehicles, but with only two conversion hubs – one in the north and one in the south – they needed to run highly localized campaigns to maximize efficiency. Their challenge was to generate leads in very specific geographic areas without wasting ad spend on irrelevant locations. 

How 530 Ventures Helped

01

Strategic Geographic Targeting

FR Conversions faced the challenge of operating from just two hubs, one in the north and one in the south, making precise targeting crucial. We launched two highly localized campaigns, splitting the ad budget effectively between these regions. This approach resulted in 165,000 impressions, significantly increasing their visibility in the key areas where they operate.

02

High Engagement with Potential Clients

Our targeted efforts attracted strong interest, generating 13,600 clicks from prospects actively looking for accessible vehicle conversions. By honing in on the right audience, we ensured the campaign’s reach was both wide and relevant.

03

High-Value Conversions Driving Growth

Most importantly, the campaigns delivered 200 high-ticket conversions. Each of these conversions represented a significant revenue opportunity, driving substantial business growth and proving the effectiveness of the localized strategy.

165000

Impressions

13600

Clicks

200

High Ticket Conversions

FRC Success Story

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