Background
Plastic Molding Technology operates in a highly niche market, making keyword research a significant challenge. Their previous efforts were hampered by a lack of focus on the right keywords, and to make matters worse, conversion tracking was set up incorrectly. This led to inefficient ad spend and difficulty in measuring real success.
How 530 Ventures Helped
01
We identified the precise keywords needed for Plastic Molding Technology’s niche market, resulting in 52,000 impressions. This expanded their visibility to potential customers who were actively seeking the specialized products and services they offer.
02
The refined keyword strategy led to 2,500 clicks, reflecting improved engagement. The right audience was not only finding the ads but also interacting with them, ensuring that Plastic Molding Technology was getting relevant traffic.
03
With conversion tracking set up correctly, the results were clear: 33 high-quality conversions. These conversions were a direct reflection of effective targeting, proving the campaign’s impact on business growth.
Impressions
Clicks
Clients