Tide Rock

Background

Tide Rock, a private equity firm managing a portfolio of niche B2B companies, had previously experimented with various digital marketing strategies to grow revenue across their holdings. However, the results had been inconsistent, and they needed a more structured and targeted approach to drive measurable growth for their portfolio companies, each of which operated in very specific industries.

How 530 Ventures Helped

01

Unlocking New Revenue Streams for Each Company

The campaigns didn’t just deliver leads—they unlocked new revenue streams across a diverse range of industries. Tide Rock’s portfolio companies experienced significant gains in both visibility and profitability, proving that a tailored, data-driven digital marketing strategy can deliver real, sustainable business growth.

02

Maximizing ROI with Over $100K in Ad Spend

With a total ad spend exceeding $100K, we optimized every dollar to maximize visibility and conversions. Our detailed audience segmentation and highly specific targeting delivered high-impact results, ensuring that each portfolio company saw measurable growth and a boost in market presence.

03

Precision Targeting Across Niche Markets

Tide Rock’s portfolio companies needed a strategic overhaul to drive revenue growth in very specific B2B sectors. We launched laser-focused Google Ads campaigns for over 10 companies, tailoring each campaign with industry-specific long-tail keywords. This precision targeting ensured their ads reached the right audience, dramatically increasing lead generation and engagement.

350000

Added Revenue

100000

Managed Ad Spend

10

Successful Campaigns Launched

Tide Rock Success Story

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